The Full Potential Mission
Deep inside every person, there lies a great wealth of physical potential. Our mission is to provide the coaching and education to help our clients reach their full potential, regardless of outside factors.
We strive to make every client the best they can be in a safe and suportive environment. Our brand of fitness is fun, prepares you for every day challenges, and provides you the tools to live a long and happy life.
Ready? Let’s go.
A 'Best of the North Shore' Editor's and Reader's Choice

Thank you so much to everyone who voted for us this year and in years past!
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What Our Clients Are Saying
“Danny, thanks for everything you did to help me get ready for Penn State over the last year. My coaches here were very impressed with my progress since my recruiting trips. You have made me a much better football player and I can’t thank you enough.”
Steve Schoch, #48 Penn State Defensive End
Steve Schoch, #48 Penn State Defensive End
“I am a believer in measuring return on investment (ROI), and by all measures the program was a huge success. I lost 35 pounds, six inches around my waist, lowered my cholesterol 40 pts and blood pressure is now normal. And, digestion problems are gone.”
Gordon, 47, Marketing Director
Gordon, 47, Marketing Director
“I have had a great experience at CrossFit Full Potential. As an athlete with an endurance focus I was hesitant to give Crossfit a try, due to the opinions of some people in the endurance community. Also, having never done any sort of Olympic lifting I was a bit intimidated. I decided to give it a shot and I’m glad I did. Danny is a great teacher/coach and in only a few months I have learned a ton. Most importantly, I’ve dramatically increased my strength, power, and agility, which has resulted in PR’s in my running, cycling, and triathlon events this season.”
Chris, 34, High School Teacher
Chris, 34, High School Teacher
“Danny’s best assets as a trainer are his deep knowledge base of movement, diet and recovery combined with his easy going, genuine personality and ability to see the big picture of life beyond the gym walls. These are the qualities that I hope to emulate with my own facility.”
Jon Conant, 32, owner of Crossfit Cape Ann.
Jon Conant, 32, owner of Crossfit Cape Ann.
“I can lift more, run longer, jump higher, and my back doesn’t hurt when I shovel snow! I’ve lost weight, improved my confidence, and I’ve learned to ENJOY working out. It is often the best hour of the day.“
Rich, 55, College Professor
Rich, 55, College Professor
When ALL things are considered--expertise,teaching,coaching,knowledge,education,personality and above all else his ability to listen and respect you,Danny Vadala stands alone--the best--hands down.
This is coming from a longtime lifter with mucho life experience.
John S., Danvers, MA
This is coming from a longtime lifter with mucho life experience.
John S., Danvers, MA
I've been very happy here for the past 3 years. Coaching is excellent - thoughtful and with attention to detail and need of the individual. There is a fun atmosphere here - nothing super competitive or elitist about it. If you want to be challenged, you sure will be, but it's a great place to learn how to use a barbell for the first time too.
K Ollson,
K Ollson,
When it comes to training, form is king. The Coaches at Full Potential are superb. They know their stuff and really care about everyone, which is awesome. The members are awesome too. I feel like part of a community where everyone is friendly, supportive and wants you to do your best! Joining CFFP is a win-win for your body and for meeting great people!
Christina Ricci,
Christina Ricci,
As a owner of a CrossFit Affiliate- I am very careful where I would point someone looking for a gym that isn't in my immediate area. Danny and his crew are beyond top notch and are a no brainer in my mind as a phenomenal place to train in the greater Newburyport and Southern NH areas.
Chris Welch,
Chris Welch,
I walked into the gym in October of 2016. I was fatter than I had been in my entire life. I was disillusioned and frustrated with Planet Fitness. I couldn't stick to any sort of diet, apart from fads that never worked. The staff at the gym never even blinked at any of that. They took me in, guided me through workouts and have been my biggest cheerleaders ever since. This gym, the community and especially the trainers have kept me coming back. I'm looking for visible abs this year!
Nate Lopez,
Nate Lopez,
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