Dan Vadala (a.k.a. Danny Vee) is the owner and head coach of CrossFit Full Potenital. He served as the Physical Education teacher at the Pine Grove Elementary School in Rowley for two years after functioning as the manager and head coach of North Shore CrossFit in Beverly for two years. Dan has served as a coach and business consultant to a number of North Shore area gyms and CrossFit affiliates. He has been coaching youth sports since 2000 and has been a personal trainer since 2004. His extensive knowledge of exercise, nutrition, and lifestyle choices helps his clients reach their full potential.
- Bachelor of Science in Education
- CrossFit Level 1 & 2
- USA Weightlifting Club Coach
- CrossFit Kettlebell Certified under Jeff Martone
- Instructor for CrossFit’s Level I Kettlebell Certification
- CrossFit Running and Endurance Certified under Brian Mackenzie
- CrossFit Movement & Mobility Certified under Kelly Starrett
- CrossFitNutrition Certified under Robb Wolf and Mathiu Lalonde
- CrossFit Gymnastics Certified under Julie Barnes Mauer
- ACE Certified Personal Trainer
- Massachusetts Certified Physical Education Teacher K-8 and 5-12
- Massachusetts Certified Elementary Teacher Grades 1-6
- American Heart Association First Aid and CPR/AED Certified
Lola Pelletier (a.k.a. LoLo) – Lola is known for always pushing her own limits as well as her clients. She played Division III Women’s Basketball in College, a Level 4 competitive cyclist, and a long time Spin Instructor. Lola competed in the 2010 Bay State Games Olympic Weightlifting Competition, receiving 1st place in her weight and age group. Lola’s biggest thrill is helping people reach their personal goals.
- Certified CrossFit Level 1 Trainer
- Certified Garage Games Judge
- USA Weightlifting Member
- USCF Level 4 Cyclist
- Level 1 Ceritfied Johnny G. Spin Instructor
- Endurance Certified Johnny G. Spin Instructor
- American Heart Association First Aid and CPR/AED Certified
“We are what we repeatedly do. Excellence, therefore, is not an act but a habit.”- Aristotle
Braden Verge (A.k.a “B”) – Braden had an extensive high school and college sports career. He played football and lacrosse for Pinkerton Academy before playing lacrosse for Keene State College. It was at Keene that his passion to help train others developed. Braden graduated from Keene State College with a bachelor’s degree in Physical Education and is currently a teacher at Barron and Fisk Elementary Schools in Salem, NH. He coached lacrosse at Central Catholic High School and coaches a variety of lacrosse camps over the summer.
- Certified CrossFit Level 1 Trainer
- NH Certified Physical Education Teacher K-12
- American Heart Association First Aid and CPR/AED Certified
Geoff Turke (aka GT): Geoff is a full time strength and conditioning coach at Full Potential. He previously worked as the Teen Director for the North Andover YMCA after serving in the US Army. Geoff considers himself a master gamer, spending countless hours devoted to the craft of XBOX first person shooter games. When not on his couch in his PJs, you can find him at Full Potential …. in his PJs. It is also rumored that Geoff has been building a female version of the Latin band Menudo.
- Certified CrossFit Level 1 Trainer
- CrossFit Kettlebell Certified under Jeff Martone
- American Heart Association First Aid and CPR/AED Certified
Kaitlin Lyons – Kaitlin received her Masters of Science in Kinesiology with a concentration in Performance Enhancement from California State University, Fullerton. She completed an internship with Loyola Marymount University Swim Team. She has coached age group & masters swimming with Irvine NOVAquatics, high school swimming, and CrossFit Kids. Kaitlin’s background as an athlete includes collegiate swimming, and triathlons. Under the mentorship of Brian MacKenzie and Kelly Starrett, Kaitlin has completed:
- CrossFit Level I
- CrossFit Kids
- CrossFit Run & Endurance
- CrossFit Movement & Mobility
- CrossFit Endurance Swim & Performance
- CrossFit Kettlebell
- CrossFit Power Lifting
- CrossFit Nutrition
- Naka Athletics Freestyle Connection Gymnastics Movement Seminar
- Blauer Tactical Systems Be Your Own Bodyguard
- ASCA Level 2 certified
- ASCA Masters certified
- American Heart Association First Aid and CPR/AED Certified
C.J. Magner - C.J. graduated from University of Tampa with a degree in criminology. He defended the mean streets of Portsmouth NH as a police officer before becoming a firefighter in Hampton NH. CJ enjoys cooking chili, rescuing felines from trees, polishing the chrome on his Harley, and detailing the interior of his car. His one true passion is benching when no one is watching. CJ is a motivational coach who is known to say things like “My grandmother could deadlift more than that” and “Do those Lulu shorts add 50 lbs. to your backsquat? I didn’t think so.“
- CrossFit Level I
- Certified Firefighter III
- Advanced EMT Certified
- Rescue Swimmer Certified
Ashley Neagle - Ashley graduated from Plymouth State University in 2009 with a degree in Physical and Health Education. She was a member of the diving team and cheerleading team. Ashley competed in gymnastics through high school and has coached children ages 4-16 in recreational and competitive gymnastics.
- CrossFit Level I
- New Hampshire Licensed Physical Education Teacher
- USA Gymnastics Safety Certified
- American Heart CPR/AED
Melissa Gagnon – bio coming soon
Clark Webb – Clark graduated from Depaul University in 2002 with a Bachelor of Music in Vocal Performance (Opera). He is first and foremost an entertainer. His classes are 75% CrossFit and 50% Comedy. Clark is not very good at math. Clark boasts no amazing college athletic achievements. He’s always been competitive, but focused more on having fun than taking it all too seriously. Except of course for the nine years of his life, from 8 to 17, where he dedicated his life to the game of golf….and we mean practicing his short game in thirty degree weather kind of dedication.
Clark found CrossFit Full Potential in October 2011. Since then, he does his best to live and represent the CrossFit methodology, and believes that “core to extremity” can apply to more than just the work done inside the gym. He truly believes that if a person changes what is inside, physically or mentally, it will affect every other aspect of that person’s life.
- CrossFit Level I
- CrossFit Kettlebell Certified
- American Heart CPR/AED
CrossFit Full Potential
5 Perkins Way Unit 4
Newburyport, MA 01950
(978) 463-9348








